I help founders surface, make, and live with their toughest decisions.
- 01Advising 2 founders this quarter across two continents
- 02At Nexus in Dublin this week, 23 to 26 September
- 03Running Review Atlas, with a free atlas of a different game every week
’ve spent most of my 23 year career deliberately putting myself in situations where the stakes were high and the outcome wasn’t guaranteed; from being part of the small team that shipped and scaled League of Legends at Riot Games, to co-founding and running a venture backed studio as CEO and Game Director for the last 8+ years.
Now I work with founders and studio leaders on the decisions that matter most; the moments when runway gets tight, when it’s time to raise or ship, and when the hardest calls need to be made.
The tools I kept wishing I had when I was running a studio.
I built both of these for my own advisory work, and they’re the same things I genuinely wanted back when I was running Vela and couldn’t find anywhere. This year has been split between the founders I’m working with and getting these into other studios’ hands.
Review Atlas
Every Steam review of a game, in every language, read and sorted into ranked themes, with the original reviews behind every number.
A free atlas of a different game goes out every week, and studios can order one for their own game.
reviewatlas.gg →Cynder
Know what is moving your game, and what to do next.
Cynder gathers a studio’s own figures from the sources that move a game and turns them into actionable insights and suggestions, with the evidence behind each one. A small number of studios to begin with, and they keep founding pricing, so leave your email and Cynder will tell you when there is a place.
cynder.gg →
Evercore Heroes
After leaving Riot to co-found Vela Games (back before that was “a thing”), myself and my two partners wanted to take our collective learnings and do something big, ambitious. To go big or go home. The triumphs and lessons were countless, and nothing could prepare us for the journey.
League of Legends
I joined Riot in early 2008, and helped ship League of Legends through dire straits in 2009. Shortly after launch I took over as the Team Lead, overseeing the unified League team during our fastest growth phase with hyper competition from Valve and Blizzard. Put an armoured bear in.
Marvel’s X-Men
I cut my teeth straight out of university on one of the biggest franchises in the world. The IP was a dream, and the gameplay was ambitious, but bringing anything decent to market was a challenge. I learned a lot about how games are really made and how to be part of the solutions.
Flexible by design
The engagement matches the shape of the problem. I’ll work with you to find the best structure.
Fractional advisor
Ongoing partnership where we can get more hands on. For teams & founders who need a consistent voice and helping them execute.
Workshops & offsites
1–3 day intensive working sessions, built around the specific decision or problem your team is in right now.
One-shot calls
At an important moment, we surface the real issue and work through it together. For when you need a partner at any time.
Let’s talk
If this resonates, I’d love to hear what you’re working on. A sentence on where you are and what you’re wrestling with is enough to start.